Creating a digital presence for your Business & digital marketing

Course Title: Creating a digital presence for your Business & digital marketing (in English, B1-B2)

Course fee: 350 EUR
 

Course description: 

In today’s digital world, having a strong online presence is essential for business success. This 5-day course guides participants through the key steps of building and managing a digital identity for both individuals and small businesses. Students will learn how to create professional LinkedIn profiles and online CVs, such as Europass, to showcase their skills and experience effectively. The course also covers the basics of designing a simple yet functional business website, establishing and managing business social media accounts, and developing engaging content to attract and retain customers. Participants will explore basic digital marketing principles, including social media marketing strategies, audience targeting, and online branding. Practical exercises and case studies will help learners apply these skills. By the end of the course, participants will have a comprehensive digital toolkit to promote their business and personal brand online. No prior experience is necessary. The course is ideal for sole traders, entrepreneurs, small business owners, freelancers, and anyone looking to strengthen their digital presence and marketing skills.

The course includes an optional outdoor adventure day in Finnish nature with an expert guide for a small extra fee (40 EUR).